The Best Ways to Use Digital Signage for Sale

If you are looking for ways to increase your sales and profits, you may be considering using point-of-sale digital signage. This kind of signage has several benefits, including improving queue management, creating a more immersive experience, and promoting add-on items. But what are the best ways to use digital signage for sale? Let’s examine some of them. Listed below are some of the best options. If you’re interested in purchasing digital signage for sale, here are some great tips for success.

Point-of-Sale digital signage increases sales by 33 percent

In a recent InfoTrends study, point-of-sale digital signage increased sales by 33 percent. The study also showed that customers spend more time browsing stores when digital signage is present. The price of a 100-node digital signage network dropped by half between 2004 and 2010. And, according to the same study, the price will continue to fall, as technology advances and competition in the DSN market.

Studies show that consumers respond better to visuals than to text. The human brain can identify visuals in 13 milliseconds, and we retain 65% of visual information after three days. Digital signage also reduces the dissatisfaction of shoppers waiting in long lines. Furthermore, a recent survey showed that consumers who visited businesses with digital signage reported a 35 percent decrease in wait time.

It creates an immersive consumer experience

Most retailers report that digital signage has a positive impact on customer response, with nearly half saying it has worked very well. However, only a quarter think it improves the in-store experience, and a fourth say it actually detracts from it. This report explores how digital signage is used to create an immersive consumer experience. Below, you’ll learn more about some of the most common ways it can help your business.

As the youngest demographics increasingly turn to online reviews to make purchases, retailers need to connect with these consumers on a deeper level than a static sign or a catalogue. Younger consumers are analyzing brand attributes beyond tangible product attributes, including reputation, story, values, and reputation. While good products remain the cornerstone of customer loyalty, brand attributes are becoming more important to consumers than ever. Digital signage can help retailers share those attributes with customers in-store.

It improves queue management

The use of digital signage in public places such as public parks is a great way to inform consumers of operating hours, rules, and historical landmarks. Digital signs in courthouses and municipal buildings serve as queue management systems. Clear communication in corporate offices is crucial to employee engagement and productivity, which directly impacts the bottom line. By providing relevant information on digital screens, enterprises can ensure that their employees are as informed as possible, ensuring that everyone leaves the facility satisfied with their experience.

In order to make waiting time less boring, companies can show video content on digital signage. According to one study, nearly one-third of consumers make impulse purchases after watching digital signage advertising. Displaying content from social media sites can encourage customers to make last-minute purchases. This also helps boost the organic reach of brands. The more people visit your website, the more likely they are to make a purchase. The benefits of digital signage are many.

It promotes add-on items

In a physical store, digital signage at point of sale can be used to highlight add-on items and rewards programs. A smoothie shop can use digital screens to highlight ingredients in a new breakfast smoothie, or it can inform customers about the benefits of the different types of smoothies. Depending on the nature of the business, digital screens can even educate consumers, pointing out the most popular and best smoothie shops.